With more than 19 years diversified experience in the life sciences vertical, Peter has been involved in digital pharmaceutical communications since 1996. His leadership in strategic planning, revenue generation, and business partnering has established a strong and diverse client-base for Within3. His expertise and experience in working closely with organizations to adopt new technologies proves invaluable to clients and partners as they adopt new solutions. His consultative demeanor and willingness to work collaboratively continually provides benefits to clients and partners old and new as Within3’s business grows and evolves.
 
As part of the leadership team for Hyphen, an Omnicom-owned digital agency, Peter developed and implemented strategies that established Hyphen’s market presence, grew product offerings, and drove business development and customer acquisition. Hyphen grew exponentially from 2003 to ­2007, quadrupling staff and revenues while acquiring new clients and opportunities annually. Peter has also held positions with Sermo, Peer Direct, Torre Lazur, and Commonhealth developing business and leading accounts. Peter has worked extensively across the industry resulting in successful innovation for clients and healthcare professionals alike.